# Friendly Fins Overview



**What is Friendly Fins?**

**Introduction**\
Friendly Fins is a groundbreaking decentralized social graph protocol that empowers dApps to leverage network effects and craft tailored social experiences. This decentralized protocol gives users full control over their social links while offering developers a versatile layer of social data.

Friendly Fins lays the foundation for a smooth and secure Web3 social journey by defining a data standard, storage infrastructure, identity, and permission systems. Moreover, it charts out the structure of a social data network filled with indexed data and suggestions, open for anyone to access and contribute to. To ensure the protocol thrives, incentive schemes are in place to cultivate an ever-evolving, self-reliant ecosystem.

**What Sets Friendly Fins Apart?**\
Friendly Fins aims to solve three main challenges of traditional web2 social networks:

1. **Breaking Down Barriers:** Web2 social graphs trap users within "walled gardens", making them rebuild connections each time they join a new platform. Friendly Fins eliminates these isolated and repetitive graphs, enabling users to unify their identities and data across multiple blockchain networks.
2. **Quick Start for Developers:** Traditional isolated social graphs make developers start from zero every time. Friendly Fins merges these connections into an open graph, fueling innovation and diverse social tools over time.
3. **Challenging the Big Players:** Giant corporations often manipulate user data for their own gains. With Friendly Fins, users take control. They dictate how their social data is used and can freely interact across a broad range of dApps in the Friendly Fins universe.

**Why Developers Choose Friendly Fins?**\
Our protocol emphasizes reliability, user-friendliness, and adaptability:

* **Plug and Play:** dApps can seamlessly integrate with Friendly Fins using just two code lines, allowing them to craft their unique social layer without reinventing the wheel.
* **Uniform Data Standards:** At the heart of user-centric Web3 apps lies data interoperability. Friendly Fins ensures standardized social connection data, enhancing portability and composability.
* **Universal Compatibility:** Friendly Fins is crafted for a multi-blockchain world, ensuring that Web3 social experiences are both portable and extendable.
* **Community First:** We're passionate about forming strong bonds with developers and fostering a community that champions the democratization of social networks. From technical sessions to developer meetings, our commitment is to back our partner dApps, as they bolster our mission to diversify the Web3 social landscape.
